This whitepaper provides a comprehensive explanation of global B2B email marketing consent rules as of 2026. It details the specific legal requirements (opt-in vs. opt-out) across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
In addition to outlining enforcement trends and the risk of high penalties, the report clarifies the distinct rules applicable to prospects versus existing customers. Going beyond a mere listing of regulations, it presents practical compliance strategies for global organizations—such as applying “opt-in as a default” and ensuring strict data management—to help mitigate business risks and build customer trust.
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